With about half of the world’s population connected to the internet, and more or less reliant on internet technologies, digital options have become more of an essential than a mere option. Digital marketing has been proven to be more effective in terms of cost, tracking and effectiveness in reaching a target market.

To improve the effectiveness of marketing your brand digitally, you need to define the specific set of people to benefit from your business and get to them. With increasingly successful retail transactions being carried out on the internet, it’s imperative to optimize your options and solidify your internet presence, both on mobiles (tablets inclusive) and desktop devices. More sales are made on desktop devices than on mobile and tablets combined. But the majority of searches are carried out on mobile devices.

The rate of use of mobile devices to desktop usage within the United States as at the third quarter of last year was already placed at 51.7 % of all internet usage, with the predominance of desktop usage limited to daytime workplace use. The ease of access offered by mobile devices has turned mobiles into secondary human organs. Of the people still engaged in the use of desktops regularly, over 50% of them only fall back to their desktops for certain tasks, either due to their mobile devices not being optimized, or ease of use of the desktop.

Currently, most mobile devices can do above and below a desktop computer. And there’s the added advantage that it can be used in the washroom. To get maximum use of your digital presence, a mobile friendly webpage or application is the way forward.

Statistics show that millions of businesses are carried out daily on mobile devices, and much less on the desktop devices, the ease of purchasing a product, paying for a service or even making a bank transaction on a mobile is undeniable. So why wouldn’t you give your business a level marketing field by enabling your websites or webpage for mobiles. The mobile application market is one of the biggest markets in the world right now. Take a piece of it by investing in a good website, and open your business to a world of opportunities.

Aggressive marketing, probably sounds wrong for all the right reasons, but there’s a reason aggressive people are at the top, they get things done. So after optimizing your web content, it’s time to remind your consumers of your presence. By having an app on their phone, you have automatically been offered prime estate in their lives. Develop push notifications and optimize that space so they never forget you’re still available to serve them.

So most of the world lives on social media and in virtual space, more than in the real world. Bad for humanity as a whole, and a terrible tragedy for human relations. It’s up to you as a business owner to make use of the statistics, and establish yourself in their faces by trending as much as possible on social media.

Facebook, Twitter, Instagram, Snapchat, all the works. Make your business seen as your clients go tweeting away, make your business relevant and make them talk about your business till it becomes a trend. Employ the right people to put you out there.

​Keeping track of your consumers’ choices, their wants their needs, their peculiarities. This helps in creating a personalized experience for each customer. This will also help you reward the loyal customers, in personally relevant ways, and figure out what your one time customer needs, in order to make him come back for more. A loyal business breeds loyal customers, well, half the time.

– Tos William, Research & Media Communications Associate, TinixImpacts